MADD Ad - Knowing your target audience

[Dr. Otis Lansa]

EXCELLENT Mothers Against Drunk Driving TV ad. Is this one on TV in the States, or just Canada?

http://www.madd.ca/english/news/tacos_en.mov



BTW, anyone know how to grab a picture from a Quicktime movie? I want a pirate avatar.

[Qwertyuiopasd]

that was great!!!!!! one of the best comercials I've ever seen. but I haven't seen that in america. I'm not sure if it would be offensive here, because there are more lax rules in canada about marijuana in some providences. it might be insuating that americans do weed or something.


way too high!

try print screening it.

[alexrose]

A message direct from the FSM. Simply wonderful.

...I doubt it makes it to its target audience though...

[Dr. Otis Lansa]

Tried and failed to print screen it... the pic comes out weird.

Different attitudes down there... we get a Fox channel up here, and I see lots of abstinence ads for "nosexnoproblems.com" or some such thing. The Canadian version is "wontgetweird.com", because they won't get weird on you if you have questions about sex.

In other words, we acknowledge the behaviour, and promote safety rather than prohibit and deny.

PS... it's "province". Pot laws are federal here; maybe down there they are different in different statutes...

A message direct from the FSM. Simply wonderful.

...I doubt it makes it to its target audience though...

I saw it about 11 o'clock at night on either the Cartoon channel or the Comedy channel. It's aimed right.

[Qwertyuiopasd]

PS... it's "province". Pot laws are federal here; maybe down there they are different in different statutes...

I was reffering to the enforcement. I hear its more lax in some places than others.

[alexrose]

I was thinking more the way he was dressed and the setting. Way too preppy...especially for those watching the cartoon channel. He was alone as well; most people don't smoke by themselves.

I don't know. Just becasue people watch it doesn't mean they're relating.

[lordpunkmonk]

I agree